Justification the choice of corporate social responsibility strategy development for the tourist enterprises

Abstract

The article investigates the essence of socially responsible business and its importance for the strategic development of the tourist enterprises. The purpose of the study is to classify the main strategies for the development of corporate social responsibility (CSR) and justify the choice of CSR strategies by tourism enterprises. In the article the classification of strategies for the development of corporate social responsibility (CSR) based on the concept of I. Adizes is determined. The system of evaluation metrics for justification of a CSR directions on the base of the Balanced Scorecard and stakeholder theory is proposed. A map of strategic groups of the main tour operators of Ukraine is built, taking into account the indicators of each group of stakeholders of corporate social responsibility (consumers, investors, employees, society).