Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level

Please use this identifier to cite or link to this item: https://repository.hneu.edu.ua/handle/123456789/26723

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DC Field	Value	Language
dc.contributor.author	Martynenko M. V.	-
dc.date.accessioned	2022-01-05T15:14:49Z	-
dc.date.available	2022-01-05T15:14:49Z	-
dc.date.issued	2021	-
dc.identifier.citation	Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level : [Electronic edition] / comp. M. V. Martynenko – Kh. : S. Kuznets KhNUE, 2021. – 11 p. (Engl.)	ru_RU
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/26723	-
dc.description.abstract	The purpose and connection of the discipline with other sciences are determined. The competencies that masters master in the process of studying the discipline are given. The thematic plan of the discipline, its content by modules and topics, as well as the procedure and criteria for assessing the knowledge of masters are presented. Recommended for students of all specialties of the second (master’s) level.	ru_RU
dc.language.iso	en	ru_RU
dc.subject	brand	ru_RU
dc.subject	models of brand promotion	ru_RU
dc.subject	brand equity	ru_RU
dc.subject	brand strategy	ru_RU
dc.subject	personal branding	ru_RU
dc.title	Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level	ru_RU
dc.type	Other	ru_RU
Appears in Collections:	Методичні матеріали (МЛІ)

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Бренд-менеджмент_новый.pdf		1,22 MB	Adobe PDF	View/Open