The role of entrepreneurial leadership in securing the enterprise success in conditions of uncertainty

Abstract

The paper explores the VUCA framework – Volatility, Uncertainty, Complexity, and Ambiguity – as a defining feature of the contemporary business environment, highlighting its challenges and the need for businesses to adopt adaptive strategies. It emphasizes the importance of entrepreneurial leadership and digital transformation technologies, such as AI and blockchain, to navigate VUCA dynamics, foster innovation, and achieve sustainable success.