Management approaches to the implementation of digital technologies in enterprise business processes: conceptual foundations, risks, and prospects

Abstract

The digital transformation of business is rapidly changing the concept of effective enterprise management. Modern organisations are faced with the need to make quick decisions in an increasingly complex business environment, which necessitates the search for new technological solutions. In this context, artificial intelligence (AI) and blockchain emerge not only as separate optimisation tools, but also as powerful complementary components capable of ensuring a new quality of management processes. AI opens up opportunities for automation, forecasting and adaptive decision-making, while blockchain ensures transparency, reliability and data security. Their integration forms the concept of digital synergy, which can change traditional approaches to building business models. At the same time, the effective implementation of such solutions requires a thorough analysis of the advantages, limitations and risks associated with technological, infrastructural and ethical aspects. These issues are the subject of this article.