Transformational features of the managerial decision-making process under digitalization

Abstract

The rapid development of digital technologies and the emergence of the digital economy have significantly transformed managerial decision-making processes. Digitalization affects all areas of enterprise activity, including data collection, processing, and analysis, which directly influences the speed, quality, and effectiveness of managerial decisions. Modern managers increasingly rely on digital tools, analytical platforms, decision support systems, artificial intelligence (AI), and large datasets, enabling more informed, timely, and flexible decision-making. These capabilities are essential for maintaining competitiveness in dynamic and uncertain business environments. This article analyzes the transformational features of managerial decision-making under digitalization, emphasizing theoretical foundations and practical applications. Effective managerial decisions are determined not only by their formulation but also by successful implementation, which ensures achievement of both strategic and operational objectives. Key contemporary aspects include digitalization and automation, real-time data-driven analysis, scenario modeling, AI integration, flexibility, and adaptability. These features enhance optimization, responsiveness, and overall managerial efficiency, particularly in enterprises such as bakeries, where production, financial, marketing, and personnel management must respond to fluctuating markets, regulatory changes, and consumer expectations. The classification of managerial decisions is considered with respect to management levels, problem complexity, personnel involvement, functional orientation, and decision-making conditions. Digital technologies facilitate process automation, data integration, collective decision-making, and transparency, enabling managers to make well-grounded, efficient, and adaptive choices. The study demonstrates that incorporating digital tools and AI in decision-making improves performance, strengthens competitiveness, and supports sustainable development of modern enterprises.