Innovative approaches to evaluating management actions in the modern environment

Abstract

The article explores modern methods for evaluating managerial decisions in digital transformation. It introduces a hybrid model combining qualitative and quantitative criteria, enabling assessment beyond static indicators. By merging expert judgment with performance metrics, the framework reveals misalignments, inefficiencies, and areas for improvement. Neural networks are highlighted as tools for proactive scenario modeling, risk forecasting, and strategic optimization. The study notes challenges in adapting legacy methods to big data, cloud computing, and AI automation, while stressing their transformative potential. Recommendations include digital platforms, real-time algorithms, and agile data models. The model’s broad applicability across industries enhances coherence, accountability, and sustainable outcomes.