From АІ to author subjectivity: methodological strategies of authentic writing

Abstract

This paper examines the issue of “digital mimicry” in the teaching of business English, which arises from the widespread use of generative AI. The Triple-A model (Analysis – Augmentation – Authentication) is proposed as a means of revitalising writing tasks. It highlights the changing role of the teacher and the importance of pedagogical charisma in restoring the student’s “authorial voice”. The study emphasises that authentic writing in the age of artificial intelligence is achieved not through prohibition, but through “deliberate curation”.