Adaptive model for managing organizational social and communication processes

Abstract

The article is devoted to the issues of managing organizational social and communication processes under conditions of economic digital transformation, increasing environmental information saturation, and growing uncertainty in the contemporary socio-economic space. The relevance of the research is determined by the need to ensure organizational resilience, adaptability, and operational efficiency amid the spread of concepts associated with high turbulence, nonlinearity, and complex forecasting, as well as the acceleration of digital transformation, which makes traditional linear communication management models increasingly ineffective. The study aims to substantiate the theoretical and methodological foundations for managing organizational social and communication processes in the conditions of economic digital transformation and high dynamism of the external environment.