Development of export and import activities of ukrainian enterprises in the context of global challenges and digital transformation of business processes

Abstract

The article examines the theoretical and practical aspects of the development of export-import activities of Ukrainian enterprises in the context of global challenges and the digital transformation of business processes. It is substantiated that the modern functioning of enterprises is influenced by an unstable external environment caused by military conflicts, pandemic risks, economic crises, and intensified international competition. The essence of development is defined as a continuous process of qualitative and quantitative changes that ensure the improvement of enterprise performance and adaptation to transformational processes in the global economy. The factors of the internal and external environment affecting the development of export-import activities are systematized, including economic, political, legal, social, technological, and organizational factors. The organizational and economic mechanism for the development of export-import activities is considered, encompassing management functions, development tools, efficiency improvement reserves, and directions of state support for foreign economic activity. Particular attention is paid to digitalization as one of the key factors influencing the development of export-import activities under contemporary conditions. The advantages of digital transformation for enterprises are identified, including improved business process management, enhanced interaction with partners and customers, cost optimization, accelerated information processing, and strengthened competitive positions in international markets. It is proved that the implementation of digital technologies contributes to increasing the effectiveness of foreign economic activity and ensures the sustainable development of enterprises in the long term.