Gamification in english language instruction for management students

Abstract

The article argues that gamification is a highly effective pedagogical approach for developing professionally oriented English communication skills among future managers at institutions of higher education. It defines the concept of “gamification,” its key elements, and its pedagogical potential. The article analyzes how gamification technologies impact motivation, engagement, and learning effectiveness for management students. It highlights the most effective gamification tools in English language instruction: role-playing games, business simulations, online platforms, and systems of points, levels, and rewards. The use of interactive digital platforms in professional training for managers is examined and justified. The article concludes that gamification significantly contributes to the development of communication skills, critical thinking, teamwork, and increased learning motivation among students.