Trademark Management : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle

dc.contributor.author	Rodionov S.
dc.description.abstract	The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle.
dc.identifier.citation	Trademark Management : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle: [Electronic edition] / comp. S. Rodionov - Kharkiv: S. Kuznets KHNUE, 2024. – 11 p. (Eng. lang.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/35373
dc.language.iso	en
dc.subject	trademark management
dc.subject	brand system
dc.subject	brand strategies
dc.subject	creation process
dc.subject	brand equity assessment
dc.title	Trademark Management : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle
dc.type	Other

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