The failure of corporate management of the Sharp Company as a result of neglecting the sales strategy and market research

Abstract

Sharp Corporation, which was a leader in production of LCD TV sets in the world. The corporation had the world best technologies and production skills. This had formed overconfidence in the company’s management, which resulted in misunderstanding the world trends and neglecting the problems in its sales activities. As a result, Sharp Corporation faced a serious managerial crisis, and 5 years after the This article highlights the problems of corporate management of a Japanese electronics manufacturer, crisis started the corporation was acquired by the Hon Hai company (Taiwan). Thus the story of Sharp Corporation teaches a very valuable lesson.