Peculiarities of application of internet promotion tools in the b2b market

Abstract

The article identifies the differences between Internet marketing in the B2C and B2B sectors, analyzes the most trendy Internet marketing tools in the B2B sector in order to determine their effective impact on both marketing activities and the activities of enterprises operating in the B2B market as a whole. Internet marketing methods and tools are proposed, recommended for use taking into account the characteristics of industrial products and the B2B sector. The most promising and effective Internet marketing tools in the B2B segment are highlighted, and it is also substantiated that the effect of using these tools will allow using knowledge about customer needs and strengthening the company's position in the new competitive field of goods and services.