The use of interactive training technologies in teaching academic disciplines for students of tourism specialities

Abstract

The article substantiates the expediency of using the interactive training technologies of teaching in the educational process for students of tourism specialities since training of the specialists for tourism sphere is one of the most important issues because the quality of personnel is a key factor of the tourism development. The essence of interactive teaching methods as compared to the traditional ones has been analysed. The advantages and features of using the interactive methods in the educational process which help to achieve learning objectives, enhance motivation to study, mould professional creative thinking, increase students’ interest, stimulates teamwork, overcome shyness and insecurity in the real working environment have been highlighted. In the context of the tourism specialists’ professional competences formation, a conceptual structure of the training including content blocks, methods of work, expected results has been proposed. On the basis of the interactive teaching technologies, a training concerning the development of an advertising campaign for a tourism company has been developed. Taking into account the specifics of the tourism industry, the authors have suggested a step-by-step running of an advertising campaign of the tourism company including a complex of interconnected advertising activities developed in accordance with the company’s marketing program, covering a certain period of time and aimed at a given target audience in order to provoke a reaction that helps the company solve its strategic and tactical tasks. The article also highlights the advantages and disadvantages of advertising in tourism industry, its effectiveness in different media.