Modern media pedagogy: Ways of forming public journalism in Ukraine

Abstract

Today, various media technologies have a significant impact on the development of society, cultural and artistic horizons of modern Ukraine. There are a lot of aspects that depend on the quality and effective work of mass media and the level of responsibility of the employees of the media industry. The purpose of the article is to determine the main directions in the development of curricula concerning focus on the modern media space and its transformations; considering the mutual influence of advertising and journalism in contemporary Ukrainian media; positive attitude and support of activities of public voluntary organizations. The article deals with the ways of introducing media pedagogy into the educational process. The means of forming public journalism in Ukraine are identified. The peculiarities of the application of innovative methods with the purpose of qualitative training of specialists who study advertising and public relations are defined. Particular attention is paid to the role of volunteer movements as a factor in motivating a young journalist. The training of specialists who are going to work in public journalism includes involvement in exhibiting activities, competition, and festival activities, as well as the ability to navigate the media space, to be able to identify high-quality and reliable sources of information, distinguish facts from factoids and media facts.