Service marketing: syllabus of the academic discipline for students of all specialities second (master’s) level

Abstract

The purpose, tasks, pre- and postrequisites of the educational discipline are determined. The competencies that students master in the learning process are given. The thematic plan of the discipline, its content by meaningful modules and topics, as well as the procedure and criteria for assessing students' knowledge are presented. Recommended for students of all specialties of the second (master’s) level.