Development of Creative Projects and Soft Skills in Marketing. guidelines to comprehensive training for Master's (second) degree higher education students of speciality 075 "Marketing", study programme "Marketing"

Abstract

The structure, the content and the course of conducting the training are presented. The purpose, the input data, the competences, description of the stages of training, didactic methods and techniques, the structure and content of the training session, forms of control and criteria for evaluating the effectiveness of training, description of the results of the training are given. For Master's (second) degree higher education students of speciality 075 "Marketing", study programme "Marketing".