Current trends in industry and features of marketing activities

Abstract

The main purpose of marketing activities in the field of mechanical engineering is to generate marketing information in order to make decisions in the field of interaction of the subjects of the marketing system, as well as to support management decisions. Also, marketing activities in the field of mechanical engineering helps to reduce the impact of elements of uncertainty and risk in the production and marketing activities of the enterprise. The practice of foreign machine-building enterprises indicates that the achievement of significant results in the activity is possible only with a thorough study of the machine-building market, as well as competitors operating in it, their careful assessment and consideration of their experience in their own activities. Taking into account the above features of the marketing activities of machine-building enterprises can be one of the ways to increase the competitiveness of domestic machine- building enterprises in international markets. Systematizing and analyzing objective information about the state of the market of machine-building products, the company is able to independently develop recommendations for making specific management decisions and methods of their implementation, to achieve the end results of efficiency in the activities of its machine-building enterprise. Marketing analysis of the external environment of domestic machine-building enterprises indicates that there is a complex and complex problem of competitiveness of the machine- building complex of Ukraine in world markets. In general, we can say about the domestic engineering industry: it is technologically backward, institutionally underdeveloped, too vulnerable to public policy and market fluctuations in the world market. Ukrainian machine building requires a comprehensive formation and gradual implementation of the national strategy for the development of the machine building industry and ensuring the appropriate level of its competitiveness in international markets. This necessitates the search for ways and means that can facilitate the transition of domestic machine-building enterprises to a better condition. Consideration of practice, analysis of development trends of machine-building enterprises allows to improve the quality of strategic management decisions, which will in the long run increase the level of competitiveness and enter new markets for domestic machine-building enterprises.