The Role of Globalization in Developing Strategies for Companies to Enter International Markets

Abstract

Globalization is the result of the development of productive forces and internationalization of all spheres of social life. Direct or less stable ties between entities of different nationalities that determine production processes in each country lead to the implementation of certain processes at the international level and even on a global scale. However, it is worth noting that experts are not unanimous, as P. Bourdieu points out that globalization is a result of economics and technology. Instead, D. Tobin states that globalization is a purely technological process involving the spread of high technology such as electronics, computers and telecommunications.