Optimisation of web page loading speed

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In the modern digital landscape, optimizing web page loading speed is crucial for enhancing user experience, especially with the increasing diversity of internet connections, devices, and content complexity. This study focuses on key optimization techniques aimed at reducing web page load times and improving overall website performance. Techniques such as minimizing HTTP requests, compressing images using formats like WebP, lazy loading of content, asynchronous script loading, and the use of static resources stored on geographically distributed servers are explored. The research emphasizes the importance of compatibility with existing infrastructures and technologies while minimizing the impact on content quality. Methods such as caching at both the browser and server levels are implemented to ensure quick loading even under various network conditions. These optimization strategies, particularly for sites with extensive media content, are chosen for their effectiveness in reducing load times and ensuring a seamless user experience across diverse devices and internet speeds.

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Brynza N. Optimisation of web page loading speed / N. Brynza // Сучасні інформаційні системи та технології в цифровому суспільстві : матеріали Міжнародної науково-практичної конференції, 10 – 11 квітня 2025 р. : тези допов. – Харків : ХНЕУ імені Семена Кузнеця, 2025. – С. 49.

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