Marketing: work program of the educational discipline for students of specialty 051 "Economics" of the educational program "International Economics" of the first (bachelor’s) level
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The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes for the discipline, the procedure for evaluating learning outcomes and the distribution of points during the entire period of studying the material, as well as recommended literature are provided.
Recommended for students of specialty 051 "Economics" of the educational program "International Economics" of the first (bachelor’s) level.
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marketing, need, market, consumer, marketing models, consumer behavior, marketing research, marketing complex, competitors, intermediaries, contact audiences, product, service, marketing communications, marketing product policy, price, sales, competitiveness, marketing environment, marketing management
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Marketing: work program of the educational discipline for students of specialty 051 "Economics" of the educational program "International Economics" of the first (bachelor’s) level: [Electronic edition] / incl. N.O. Boyko – Kharkiv: KhNEU by S. Kuznets, 2022. - 20 p. (English language)