Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice

dc.contributor.author	Avramenko Y.
dc.description.abstract	The conference paper examines digital transformation of a trade enterprise as an innovative project. The essence of digital transformation, its distinction from partial automation and methodological approaches to digitalization project assessment are discussed. Examples of digital solutions in retail business and their impact on enterprise competitiveness are presented.
dc.identifier.citation	Avramenko Y. Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice / Y. Avramenko // Сучасні тенденції та розвиток соціально-економічних систем : тези доповідей Всеукраїнської науково-практичної конференції, 29 квітня 2026 р. - Харків, ХНЕУ ім. С. Кузнеця, 2026. - С. 15–17.
dc.identifier.uri	https://repository.hneu.edu.ua/handle/123456789/40997
dc.language.iso	en
dc.subject	digital transformation
dc.subject	digitalization
dc.subject	trade enterprise
dc.subject	innovative project
dc.subject	digital technologies
dc.subject	competitiveness
dc.subject	retail business
dc.title	Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice
dc.type	Article

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