Innovative approaches to the management of organizations in the era of digitalization

Abstract

The paper explores how digitalization is transforming modern management. It demonstrates that traditional hierarchical models have become ineffective in the context of technological competition, giving way to flexible, decentralized, and innovative approaches. The author analyzes: • the role of Big Data, artificial intelligence, and cloud services in managerial decision-making • the transformation of organizational culture and the evolving role of the manager • examples of Ukrainian systemic management during wartime, showcasing business adaptability and resilience • key innovative approaches: Agile, design thinking, open innovation, and data-driven management Ultimately, management in the digital era emerges as an integrated system that combines technology, people, and strategy to build long-term competitive advantages.