Modern aspects of organizing the marketing activity

dc.contributor.author	Mazorenko O. V.
dc.contributor.author	Myronova O. M.
dc.description.abstract	The essence and content of modern marketing activities organizing. Factors influencing size of marketing organization are identified. Traditional types of marketing organizational structures are analyzed. Their strengths and weaknesses are considered. The contemporary marketing organizational structures are described. It is proved that all types of marketing organizational structures have unique strengths.
dc.identifier.citation	Mazorenko O. V. Modern aspects of organizing the marketing activity / O. V. Mazorenko, O. M. Myronova. // Економічний розвиток і спадщина Семена Кузнеця : матеріали V науково-практ. конф., 26–27 лист. 2020 р. : тези допов.– Одеса : «Гельветика», 2020. – С. 212–213.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/24670
dc.language.iso	en
dc.subject	marketing
dc.subject	marketing organizational structure
dc.subject	traditional marketing organizational structure
dc.subject	contemporary marketing organizational structure
dc.title	Modern aspects of organizing the marketing activity
dc.type	Article

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