Компетентністний підхід у підготовці маркетологів

Abstract

The modern system of higher education is oriented on the forming of future specialist's key competencies, that students must gain after studing every educational discipline. Determination of key competencies and appropriate skills, which the graduating students of speciality "Marketing" (educational qualifying level bachelor) must own after the study of discipline "Infrastructure of commodity market", creates pre-conditions in relation to the improvement of both essence of discipline and technology of studies.