Formation of the strategy of the subjects of entrepreneurial activity in international business

Abstract

Globalization are shaping a new strategic approach for international business. Recent years have highlighted the need for new formation strategies as international companies look for ways to optimize their operations in the face of global competition. The study focuses on identifying optimal strategies to effectively exploit new opportunities arising from global trends. The article explores the social and economic aspects of these trends, including changes in the labour market, social relations, and interaction with global consumers. The authors provide the need to develop new strategies for the subjects of entrepreneurial activity in international business in the context of the current challenges of globalization transformation.