Neuromarketing : program of the course for students of all specialty of the second (master) level

dc.contributor.author	Kotelnikova Iu.
dc.description.abstract	The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, as well as recommended literature, are given. Recommended for students of all specialties of the second (master) level.
dc.identifier.citation	Kotelnikova Iu. Neuromarketing : program of the course for students of all specialty of the second (master) level: [Electronic edition] / Comp. Iu. Kotelnikova. – Kharkiv: S. Kuznets KHNUE, 2026. – 10 p. (Eng. lang.)
dc.identifier.uri	https://repository.hneu.edu.ua/handle/123456789/37566
dc.language.iso	en
dc.subject	marketing
dc.subject	neuromarketing
dc.subject	neuroscience
dc.subject	consumer psychology
dc.subject	psychology of emotions
dc.subject	neuromarketing methods
dc.subject	neuroaesthetics
dc.subject	color psychology
dc.subject	aromamarketing
dc.subject	auditory neurocommunication
dc.subject	visual neurocommunication
dc.subject	effectiveness
dc.subject	ethics
dc.title	Neuromarketing : program of the course for students of all specialty of the second (master) level
dc.type	Other

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