Тенденції формування поведінки майбутніх поколінь споживачів за умов глобалізації

Abstract

The article focuses on the basic tendencies of global changes in the behaviour of manufactures and consumers all over the world. It also defines the dynamics and trends in the behaviour of future generations of the world consumers. It is concluded in the article that the co-ordination of international marketing communication policies in the markets all over the world and the allowance for future tendencies in the foreign consumers’ behaviour will further enhance the competitiveness of the domestic exporters’ products in the external markets and will further optimize the consumer communications management.