How Covid-19 pandemic boosts the European and Ukrainian electronic commerce

Abstract

The article identifies the global reasons for the growth of e-commerce. Particular attention is paid to the study of the impact of the COVID19 pandemic on the development of e-commerce, which allowed to identify new trends in e-commerce, to investigate changes caused by the pandemic and quarantine in the behavior of consumers and entrepreneurs. In 2021, and in post-COVID19 times, consumer purchasing habits will persist. It is worth noting that the habit of buying online what was previously bought offline will continue to grow, as e-commerce will continue to be the safest type of retail. At the same time, the list of categories of goods purchased online will expand. These trends will allow retailers to create a stable market and consumers to meet their needs through a wide selection of products and unique offers.