The influence of social networks on the behavior of users of tourism and hotel services

dc.contributor.author	Korniichuk R.
dc.contributor.author	Chaikovskyi S.
dc.description.abstract	The influence of social networks on the behavior of users of tourist and hotel services was studied. The components and directions of the influence of social networks on the formation of consumer behavior of consumers of tourist services were determined. The role of visual content, digital reviews, personalized recommendations and integration with booking platforms in changing consumer behavior was determined. It was concluded that social networks and digital technologies are forming a new model of consumer behavior in tourism and hospitality.
dc.identifier.citation	Korniichuk R. influence of social networks on the behavior of users of tourism and hotel services / R. Korniichuk, S. Chaikovskyi // Global Trends in Science, Technology and Economy : collection of scientific papers with proceedings of the 3rd International Scientific and Practical Conference, September 17–19, 2025. / Graz, Austria, 2025. - P. 292–296.
dc.identifier.uri	https://repository.hneu.edu.ua/handle/123456789/39986
dc.language.iso	en
dc.subject	social networks
dc.subject	tourist services
dc.subject	hotel services
dc.subject	consumer behavior
dc.subject	digitalization
dc.subject	tourism industry
dc.subject	personalization
dc.subject	artificial intelligence
dc.title	The influence of social networks on the behavior of users of tourism and hotel services
dc.type	Article

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