Motives for using social networks (on the example of Facebook)

dc.contributor.author	Lysytsia N. M.
dc.contributor.author	Byelikova Y. V.
dc.description.abstract	The article is devoted to the research of motives for using social networks. The socio-demographic characteristics of users of the social network Facebook (its Ukrainian segment) were analyzed. The heterogeneity of users of the social network was considered based on data on the spread of their interests, which made it possible to identify four main motives for using the Facebook social network: hedonistic, social, active and professional.
dc.identifier.citation	Lysytsia N. Motives for using social networks (on the example of Facebook) / N. Lysytsia, Y. Byelikova // Social technologies: current issues of theory and practice. – Zaporozhye : Helvetica, 2019. – № 84. – P. 33–45.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/23511
dc.language.iso	en
dc.publisher	Helvetica
dc.subject	social media
dc.subject	Facebook users
dc.subject	motives
dc.subject	gender
dc.subject	social media marketing
dc.title	Motives for using social networks (on the example of Facebook)
dc.type	Article

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