International advertising business: Syllabus of the academic discipline for students of all specialties of the first (bachelor's) level

dc.contributor.author	Akhmedova O. O.
dc.description.abstract	The thematic plan of the academic discipline and its contents according to the modules and themes are given. Plans of lectures and seminar studies, guidelines for the assessment of students' knowledge, professional competences a student should have after studying the discipline are presented
dc.identifier.citation	International advertising business: Syllabus of the academic discipline for students of all specialties of the first (bachelor's) level / O. O. Ahmedova. - Kharkiv: S. Kuznets KhNEU Publ., 2019. – 8 p. (Ukr.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/23234
dc.language.iso	en
dc.subject	international advertising
dc.subject	sales promotion
dc.subject	public relations
dc.subject	personal selling
dc.subject	direct marketing
dc.title	International advertising business: Syllabus of the academic discipline for students of all specialties of the first (bachelor's) level
dc.type	Other

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