Methodical approaches of analyzing cultural levels of the personnel in a multinational organization

Abstract

In the conditions of increasing globalization influence on business development in all countries of the world, scientists and researchers in the field of cross-cultural management study and analyze the culture of the national and multinational organizations as an urgent problem. It was determined that each of these methodological approaches to the assessment of values has advantages and disadvantages, while it is important that all these approaches are characterized by universalism and therefore can be used in this study comprehensively, since values are assessed at different levels of culture.