The time factor during the formation of the company's entrance to the external market strategy

Abstract

The article introduces the famous scientists approaches to the "enterprise strategy" concept. The stages of forming the strategy of the company’s entrance to the foreign market were developed. The method of network planning, which is characterized by the definition of the beginning and the end of each work, the calculation of time reserves and the definition of the "critical path" – the maximum path from the initial to the determined event, was used. The method allowed establishing the degree of influence of the "time" factor on the process of forming the enterprise’s entrance to the foreign market strategy.