Manipulated marketing as a component of marketing potential of the enterprise

Abstract

The decrease of demand of the company's products, a large number of competitors and homogeneous products on the market are the main problems for increasing the sales of its products of many ukrainian enterprises. It is the marketing potential that is able to help with solving this problem. The use of modern methods and techniques of marketing - namely manipulative and psychological techniques and methods, is designed to solve this task. The article reveals the essence of marketing potential, methods and techniques of manipulative and psychological marketing and its components. The effectiveness of using precisely manipulative methods in ensuring stable sales of products and increasing the total potential of the enterprise is proved, using the example of the leading worldwide and domestic enterprises.