Marketing communications : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level

dc.contributor.author	Us M.
dc.description.abstract	The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level.
dc.identifier.citation	Marketing communications : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level: [Electronic edition] / Comp. M. Us. - Kharkiv: S. Kuznets KHNUE, 2024. - 14 p. (Eng. lang.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/35673
dc.language.iso	en
dc.subject	marketing communications
dc.subject	communication barriers
dc.subject	аdvertising
dc.subject	stimulation of sales
dc.subject	public relations
dc.subject	direct marketing
dc.subject	personal sales
dc.subject	packaging
dc.subject	brand
dc.subject	digital communication
dc.title	Marketing communications : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level
dc.type	Other

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