Marketing as a key method of increasing international competitveness

dc.contributor.author	Dybach I.
dc.contributor.author	Pankova K.
dc.description.abstract	The article considers the role of marketing in ensuring the competitiveness of the enterprise in the international market. Ways to increase the international competitiveness of the enterprise are revealed: growth of sales of goods or services; improving product quality; cost reduction; benchmarking; effective marketing strategy.
dc.identifier.citation	Dybach I. Marketing as a key method of increasing international competitveness / I. Dybach, K. Pankova // Актуальні проблеми науки, освіти та суспільства в сучасних умовах: зб. тез допов. міжнар. наук.-практ. конф., м. Полтава, 28 трав. 2022 р.: у 2 ч.: тези допов. – Полтава: ЦФЕНД, 2022. – Ч. 1. – С. 35-36.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/27863
dc.language.iso	en
dc.subject	marketing
dc.subject	competition
dc.subject	competitiveness
dc.subject	international market
dc.subject	marketing strategy
dc.title	Marketing as a key method of increasing international competitveness
dc.type	Article

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