Neuromarketing : work syllabus of the academic discipline for applicants of higher education in specialty 075 “Marketing” of the study programme “Marketing” of the third (educational and scientific) level

Abstract

The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes by discipline, the procedure for evaluating learning outcomes and the distribution of points throughout the entire period of studying the material, as well as recommended literature, are given. Recommended for applicants of higher education in specialty 075 “Marketing” of the study programme "Marketing" of the third (educational and scientific) level.