Управління стратегічною взаємодією підприємства зі споживачами

Abstract

This article considered a problem of formation and management of effective partner ship between the enterprise and consumers for maintening the strategic interests enterprise realization. It is offered to use the concept marketing positions of partner relations in combination with the management technology of strategic interaction of the enterprise with the environment subjects which assumes the realization of reflective management and use of device cognition modelling.