Essence of the concept of marketing activities using internet technologies

Abstract

With the rapid development of informatization and globalization, digital marketing has become one of the important means of overseas marketing for many trading companies. Relying on the improvement of Internet technology, digital marketing has gradually changed from traditional offline direct sales, exhibitions and expos, email marketing, etc., to digital channels such as the Internet, social media, mobile applications, etc., to convey the products, services, brand image and other information of enterprises to target customers, thus improving the competitiveness and brand awareness of trading companies in the market.