Change Management as a Strategic Tool for Enterprise Adaptation in an Unstable Environment

Abstract

This article examines modern change management, which goes beyond simple restructuring or cost-cutting measures. It encompasses a holistic approach that includes technological modernization, organizational culture transformation, and human capital development. Digital transformation, accelerated by recent global events, has further highlighted the need for agile management practices. Companies that successfully navigate these changes are those that foster a culture of continuous learning, encourage innovation, and maintain open channels of communication with all stakeholders.