Marketing activity of business: globalization focus
| dc.contributor.author | Dybach I. |
| dc.contributor.author | Pankova K. |
| dc.description.abstract | This article presents the role of globalization in enhancing the marketing activities of the enterprise. in today's business environment, globalization is becoming a determining factor in the development of marketing programs and plans. |
| dc.identifier.citation | Dybach I. Marketing activity of business: globalization focus / I. Dybach, K. Pankova // Problems of science and practice, tasks and ways to solve them. Proceedings of the ХХ International Scientific and Practical Conference. Warsaw, Poland, May 24-27, 2022. – Warsaw, 2022. – P. 302-304. |
| dc.identifier.uri | http://repository.hneu.edu.ua/handle/123456789/27862 |
| dc.language.iso | en |
| dc.subject | globalization |
| dc.subject | marketing |
| dc.subject | consumer |
| dc.subject | international market |
| dc.title | Marketing activity of business: globalization focus |
| dc.type | Article |
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