Proposals for improving strategic planning in Ukraine

Abstract

Strategic planning that the basic concept of planning is that the environment is constantly changing and the future is open to question. For that reason, it is unrealistic to accurately define the company’s work for many years in numbers. However, it is quite possible to establish market trends and factors that will influence a particular business, which is the first objective of strategic planning. The second one is mapping out a plan of actions that would create maximum competitive advantages for the business in the future.