Marketing: program of the course for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level

dc.contributor.author	Grynevych L.
dc.contributor.author	Lysytsia N.
dc.contributor.author	Boiko N.
dc.description.abstract	The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level.
dc.identifier.citation	Marketing: program of the course for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level: [Electronic edition] / comp. L. Grynevych, N. Lysytsia, N. Boiko. – Kharkiv: S. Kuznets KHNUE, 2023. – 13 p. (Eng. lang.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/31568
dc.language.iso	en
dc.subject	marketing
dc.subject	marketing mix
dc.subject	marketing information system
dc.subject	marketing research
dc.subject	consumer needs
dc.subject	competition
dc.subject	product
dc.subject	price
dc.subject	distribution
dc.subject	communications
dc.title	Marketing: program of the course for students of specialty 073 “Management” of the study programme “Business Administration” of the first (bachelor’s) level
dc.type	Other

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