Comprehensive Training. Guidelines for implementation for Bachelor's (first) degree higher education students of speciality 075 "Marketing", study programme "Marketing"

Abstract

The structure, content and the course of implementation of the training are presented. The purpose, input data, competences, description of the stages of training, didactic methods and techniques, the structure and content of the training session, forms of control and criteria for evaluating the effectiveness of training, description of the results of the training are presented. For Bachelor's (first) degree higher education students of speciality 075 "Marketing", study programme "Marketing".