The influence of OTA channels on the tourism industry

Abstract

The article devotes the analysis of the most popular OTA channels in the world and their impact on the tourism industry. The differences between metasearch platforms (e.g., Trivago, Kayak, Google Travel) and OTA channels are discussed. Using the example of the European and Asia-Pacific regions, the impact of OTA channels on the generation of additional income and employment is considered. A comparison of the key indicators of visits to the sites of the leading OTA channels was made according to the data of 2021 and 2023. It was established that the most common models of commission remuneration are network and retail, and a comparison of the commissions for leading OTA channels was also made.