Use of branding in the tourism industry

dc.contributor.author	Iastremska O. O.
dc.description.abstract	In the section of the monograph, the features of the use of branding by tourist enterprises are disclosed. Rules for the development and use of modern brand-sites have been formed, which could increase the interest of consumers in cooperation with enterprises of the tourism industry, and a system of indicators for assessing the results of using brands of enterprises and tourism products has been proposed.
dc.identifier.citation	Iastremska O. О. Use of branding in the tourism industry / O. О. Iastremska // Changing Paradigm in Economics & Management System : monograph. ‒ Delhi: ABS BOOKS, 2021. – Volume IV. ‒ P. 131 – 148.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/25326
dc.language.iso	en
dc.subject	branding
dc.subject	tourism company
dc.subject	tourism industry
dc.subject	brand-site
dc.subject	scorecard
dc.subject	enterprise brand
dc.subject	tourism product brand
dc.title	Use of branding in the tourism industry
dc.type	Book chapter

Файли

Зараз показуємо 1 - 1 з 1

Зараз показуємо 1 - 1 з 1