Tourism and Hospitality in Conditions of Digital Economy: Problems and Perspectives
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S. Kuznets KhNUE
Анотація
The issues of the tourism and hospitality industry growth prospects in the digital economy, the features and specifics of digitalization of business processes, the relationship between the travel and tourism competitiveness index and world digital competitiveness ranking, the use of modern information systems and technologies as well as quality management, internet marketing and advertising in the tourism and hospitality businesses have been considered.
For employees and specialists of the tourism and hospitality industry, lecturers, university and PhD students.
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Бібліографічний опис
Tourism and Hospitality in Conditions of Digital Economy: Problems and Perspectives [Electronic resource] : monograph / K. Naumik-Gladka, O. Sushchenko, O. Stryzhak [et al.]; Simon Kuznets Kharkiv national university of economics. — E-text data (2,26 МБ). — Kharkiv : S. Kuznets KhNUE, 2023.. — 233 p. : il. — The title screen. — Referenc.: p. 220-235.