Information and communication support for the development of service cooperatives in agriculture

Abstract

The study identified fragmentation in existing approaches to the digitalization of cooperation and established that the key problem in development is the low level of systemic organization of information flows. The authors proposed a complex functional structure of information and communication support, which, unlike existing ones, is based on a combination of information and analytical, coordination, digital integration, marketing and communication, trust, monitoring, logistics, and institutional components. Such a structure ensures effective interaction of internal participants and external stakeholders, promotes the implementation of ERP systems, IoT, blockchain solutions, and integration into state digital ecosystems.