Harnessing artificial intelligence for innovation and business resilience in publishing

Abstract

The article explores the role of artificial intelligence (AI) as a driving force for innovation and business resilience in the modern publishing industry. It emphasizes that the integration of AI into content creation, editing, and distribution processes enhances efficiency, reduces costs, and improves product personalization. Alongside technological advantages, the paper addresses ethical challenges related to authorship, information authenticity, and the preservation of human creativity.